The Mystery of the Colonel
My favourite logo design EVER is the 1978 redesign for Kentucky Fried Chicken by the design agency Lippincott and Margulies. Amongst many, many other iconic projects, this agency designed the classic logos for Betty Crocker & Chevron, the classic Campbell’s…
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From Whence the Ped? The Iconography of Otl Aicher
There are some examples of graphic design so universal that it’s hard to imagine anyone ever had to invent them. Who designed the first checkmark indicating approval? Lost to history. Who designed the red circle with a red line through…
