Lim Heng Swee

Who says art always has to be serious?

I was perusing Illustration Age and encountered the so-sweet-it-makes-my-teeth-hurt work of the Malysian illustrator Lim Heng Swee, aka ilovedoodle. You like cute? Yeah, here’s cute in spades.

I would describe my work as simple and fun, but with a strong idea or message behind it. Life should be fun and humorous when possible and I hope that my illustrations generate a sense of joy and happiness. I would like to think that they inspire people in their everyday lives.
– Lim Heng Swee

ilovedoodle – bad hair day

There is a strong element of kawaii at play here, but I really enjoy these pieces for a lot of different reasons. Cute appeal aside, ilovedoodle’s work is rich with great visual metaphors that often communicate quite complex ideas with a refreshing playfulness. His bold graphic style brings a lot of visual immediacy, but with a very personal touch that avoids the in-your-face quality that strong graphic approaches sometimes evoke.

ilovedoodle – zip

In any case, you should check out ilovedoodle.com as there is a lot of really great work there and quite a bit of it is even for sale as prints. Just the thing to brighten up your living space.