Dumb ways to die – Metro Trains Melbourne PSA

This PSA from Metro Trains Melbourne playfully explains that there are many dumb ways to die – setting fire to your hair, taking your  helmet off in outer space, or mucking about on train tracks.

Just look at these poor saps. Each one has died a gruesome (and entirely avoidable) death, and there they are, dancing about. Cautionary tales get the Mr. Men treatment.  There’s a Gashylcrumb Tinies – esque morbid humour at work here but the drawing style by animator Julian Frost for agency McCann Melbourne is as cute and playful as the song by Tangerine Kitty accompanying the video. Very catchy, fun, and it gets the point across. I wonder if a simple “WARNING $500 FINE FOR CROSSING TRACKS” sign wouldn’t be more effective, but then I wouldn’t get to enjoy this fun video of things I should know enough not to do… though I have been known to make wiring repairs around the house and the place hasn’t burned down yet.